#ethnography – Lucybonfield

Lifestyle influencer BONNY REBECCA…… THE SERIES

PART ONE…. THE DISCOVERY It is coming to end of mid-semester break, and like many other Uni students over this time I have had more time than I usually do to spend time scrolling through my Instagram feed and catching up on my favourite YouTube videos. It is also the perfect time to start myContinue reading “Lifestyle influencer BONNY REBECCA…… THE SERIES”

Project Pitch…

For my ethnographic research project, I will be examining the impact lifestyle influencers have on their followers/subscribers. In particular, my own experience. As Lundstrom (2020) states “A Field site is not a physical nor virtual, but rather your lived experience within its network”. I have chosen this direction as I have a strong interest inContinue reading “Project Pitch…”

Planning my approach… The Research methods

For my ethnographic digital artefact, I intend on doing further research into my field site of Bonny Rebecca as a lifestyle influencer. For my ethnographic research, I want to focus on the impact social media influencer such as Bonny Rebecca can have on their followers by how their followers such as myself think, feel andContinue reading “Planning my approach… The Research methods”

My field site: the world of lifestyle influencer Bonny Rebecca.

A field-site refers to the “spatial characteristics, of a field-based research project, the stage on which the social processes under study take place.” (Burrell 2009, p.182). In relation to ethnography, a field site doesn’t have to be either a physical space or digital space but a combination of the two. After week two lecture, IContinue reading “My field site: the world of lifestyle influencer Bonny Rebecca.”