Opinion Piece: Are you picking your major based on passion or salary?

Choosing the right degree and the right major can be a stressful and daunting experience for many students. With pressure from schools, society and family this can become challenging if students pick their degrees based on their passions and interests or based on higher-paying salary jobs and work titles. For instance, humanities degrees often get the label or the “bludge” degree, or the “useless” degree that “won’t get you a job”. This stigma around humanities degree can often deter students away from pursuing a career path that if fulfilling to their souls. So, are students today pursuing their career path based on the salary and pressure of society? Or are they choosing them based on interest and passion?

Most of the external research findings explained all degrees as a whole and the processes students take to choose what is right for them. However, my findings relate specifically to humanities degrees and the stigma behind students’ behaviours when choosing their majors. Of the students surveyed I was surprised to find that 53% did not have any outsiders influencing their decision on their chosen major/ degree. This is enlightening as everybody should be supported and encouraged to pursue their passions and dreams. Quiet often societies pressure can get in the way and cloud young adults choices with what society wants people to pursue over what the individual wants to do. This relates to last year when the Australian government announced an increase in Humanities degrees to deter future students and decreasing” job-ready” degrees such as teaching and nursing to try and Suede students into partaking in degrees that is the government believe are in demand. Short term this may “fix” the government’s employment problem however, Long term effects would result in a generation being left unfulfilled lacking in passion and creativity.

The survey was structured to retain information regarding the student’s behaviours around choosing their major. It was interesting to discover that Marketing (38.5%) and Visual Communication Design (46.2%) were the most popular choices amongst the participants. From these responses, it revealed that most participants wanted to pursue a career based on passions and that is what drove them to choose their major and not by outside pressure. The participants revealed that the creativity and flexibility that a communications degree can bring you were appealing as there can be an array of career possibilities upon graduations.

In addition, although not surprising 53.3% of participants said that future job prospects and salary played a role in their decision process when choosing their major. With 60% of participant stating both passion and salary are important to them in their decision process. It is important to follow your heart and pursue an area of interest however, these participants found it was also important to consider future salary as both interests and job demand are key in finding the right degree for each individual.

To further develop a deeper understanding of the behaviours surrounded by students and their choices behind choosing their major. It would be useful to obtain information from students studying different degrees to get a well-rounded response and compare findings.
It is enlightened to discover Communications and media students are happy and hopeful with their decisions based around their degree and their future possibilities and where it may lead. It is crucial for future students not discouraged from perusing more creative based degrees. Society needs humanities-based careers. It brings joy. It brings inspiration. It brings life to this world. And it is something that people should hold a higher standard than it sometimes is held to.

Passions or Salary: A Reflection

My research topic left me feeling quite deflated. I feel like I didn’t accomplish what I originally set out to achieve. This due to myself and lack of motivation and not being able to find the answers I wanted. Due to this combination, my opinion piece may have seemed unfinished or unanswered.

Things I would have liked to have down differently or things I feel may have given me a more in-depth answer into my chosen topic. I think my findings would have been more in-depth if I were able to collect data from students studying for different degrees. It would have been interesting to hear students’ responses to why they chose let’s say “medicine” or “law” and the reasoning’s behind their choices.

One thing I was happy about within my findings was that so many other students within the BCM degree were feeling fulfilled with their choice and what they are studying. Many didn’t feel the pressure to study degrees that society felt were more “important”. Many students felt inspired and excited for their futures and what this degree may bring them.

Overall, I have found this task to be a great learning experience. An experience to learn other people perspective on choice and passion. An experience to connect with like-minded people and learn from people with differing opinions.

Research proposal: Are you picking your major for passion or money?

My curiosity about passions and careers has got me thinking about why BCM students pick their chosen major. For myself, over the last two years, I have switched my major from Visual Communications design to Marketing and Advertising. 

This curiosity started with my own experience of people not understanding the career path I have chosen. Thinking it isn’t a viable lifestyle to build a career or “you wont be able to get a “good-paying job”.

The judgement of people assuming I’m wasting my time studying a degree that “won’t get me anywhere”.   It can be difficult to not let the opinions of others affect your life choices.

However, the way I see it is, you can either pick a career because it’s the “easy option” and could potentially end up not feeling fulfilled. Or go with your gut and your heart and explore and learn about the topics you love and then build a career from that. 

With the governments push to get students to focus their studies on health/ education and math since the start of the global pandemic. as well as doubling the cost for humanities degrees to make them undesirable. Is this deterring students from a path that is fitting for them? Are students picking their major based on their passions? or are they focusing more on future job prospects and salary? 

Therefore, this topic is relevant as BCM students all fall under the Humanities category and would have many opinions and feeling towards this issue as I know I do. 

I want to further understand this topic to gain an insight into the thoughts and feeling students go through when deciding which major to pursue a humanities degree. 

Based on existing research university students are putting their wallets ahead of their hearts when it comes to choosing their major (Morrison 2019). With further research, I have found some sources further develop these concepts of student’s majors, degrees and job prospects.

Cameron Wright book ‘Choose Wisely- A study of College Major Choice and Major Switching Behaviour (2019)’explores in depth the behaviours behind students and their chosen majors. Wright inspects and reviews the challenges faced by students and the external influences on the decision process. “Choose Wisely” supports this research topic and raises more questions which I intend to follow up with within the next stage of this investigation. This source has provided me with a lot of relevant information and data that will contribute to my future findings. 

As part of the next stage in the process, I have put together a list of questions to contribute to the subject matter and gain a better understanding. 

Questions

  •  Did/ do you feel pressure to pick a major based on jobs that typically have a higher salary?
  •  When picking your major did you do so based on interests and passion or for jobs that are in higher demand?
  • Have you changed your major? If so, how many times? 
  •   What is your major?
  •  Why did you pick your chosen major?
  •  Before starting, BCM were you considering any other degrees? If so what degrees?

My research could help a whole scope of people learn about the choices and pressures surrounding students and their studies. It could also show future and current humanities students more insight into where their degrees can take them and relate to the thoughts and feeling of other students.  

Blog by Lucy Bonfield

Reference List:

Ellison, R, 2019, Council Post: How Choosing The Right Major Can Lead To More Success And Less College Debt, Forbes, https://www.forbes.com/sites/forbescoachescouncil/2019/12/26/how-choosing-the-right-major-can-lead-to-more-success-and-less-college-debt/?sh=aca2d9fa83e1.

Morrison, N, 2019, Students Should Follow Their Hearts, Not Their Wallets, In Choosing Their Major, Forbes, https://www.forbes.com/sites/nickmorrison/2019/05/16/students-should-follow-their-hearts-not-their-wallets-in-choosing-their-major/?sh=30914d4d6d36.

Ruggeri, A, 2019, Why ‘worthless’ humanities degrees may set you up for life, Bbc.com, https://www.bbc.com/worklife/article/20190401-why-worthless-humanities-degrees-may-set-you-up-for-life.

Soria, K and Stebleton, M, 2013, Major Decisions: Motivations for Selecting a Major, Satisfaction, and BelongingNACADA Journal, 33(2), pp.29-43.

Wright, C, 2018, Choose wisely, A study of College Major Choice and Major Switching Behaviour, Santa Monica, RAND Corporation, pp.12, 64-73.

PART THREE……THE REFLECTION

For PART ONE…. “The discovery” in my series, CLICK HERE to learn about the beginning process of my Auto ethnographic research of Bonny Rebeccas content. And for PART TWO…. “The Patterns” in my series, CLICK HERE to learn about the next phase of my Auto ethnographic research of Bonny Rebeccas content.

@bonnyrebecca

Before starting my auto-ethnography research on my behaviours when consuming Bonny Rebecca’s content on Instagram and Youtube, I had an overall feeling as to what my findings would be.
My initial thoughts on how my results would pan out turned out to be reasonably accurate to what I discovered about myself when consuming content by social media influencer; in this case, Bonny Rebecca.

Throughout the research process, I noticed many patterns in my behaviours. Where I was, what time I was consuming, and the feelings associated with the content.
For example:

  • 99% of the time, when consuming Bonny’s content, I was in the comfort of my own home during downtime in the morning and at night.
  • I always felt inspired and had many profound thoughts about the topic discussed in her videos or Instagram stories.
  • I found myself being more present in each moment and not wanting to be on my phone as much after consuming her content, which sounds silly considering researching consuming using social media.
  • I felt good about myself and where I am in life every time, I consumed her content.
  • I would only disengage when Bonny spoke about a topic, I wasn’t interested in.

Throughout the Autoethnographic process, I gained insight into how Bonny Rebecca’s content makes me THINK, FEEL and ACT.

I feel my behaviours from this experience are due to a mix of who I am as an individual and the lifestyle influencer chosen for this research topic. As an influencer, she portrays herself as authentic and has conversations that feel intimate, which I think contributes to my behaviours during and post-consumption of her content. Typical actions of an influencer/“micro-celebrity” are to cultivate a sense of authenticity, intimacy, accessibility, availability, and connectedness with their audiences (Lawson 2020, p. 4). Bonny does this, and from sharing her true self impacted me in many positive ways.

My study has addressed all areas I set out to achieve, which I mentioned in my “project pitch” post. ‘Discovering how social media influencers can impact the lives of their followers.’ For ethical reasons, my ethnographic study was based on my own experience. However, I do acknowledge that this purely based on one lifestyle influencer and not the lifestyle influencers as a whole.

If I were to continue my ethnographic research, I would love to broaden my field site. From one social media influencer and explore another that may bring out different thoughts and feelings that could affect me in the other way then Bonny Content has. It would be interesting to see the different kinds of impacts influencer culture can have based on the content they produce, whether that be a negative or positive impact.

Thank you for coming along this discovery with me

until next time

Lucy xx

Reference list

Lawson, Caitlin 2020 ‘Skin deep: Callout strategies, influencers, and racism in the online beauty community’, New Media & Society, online version, p.4.

PART TWO…… THE PATTERNS

For PART ONE…. “The discovery” in my series, CLICK HERE to learn about the beginning process of my Auto ethnographic research of Bonny Rebeccas content.

@bonnyrebecca

Over the past two weeks, my engagement level with Bonny’s content both on YouTube and Instagram hasn’t been as much as I usually consume. That being said, Bonny hasn’t been as present on her social media as much as she is typically. One thing I am learning from social media influencers is that social media is a wonderful way to connect with like-minded individuals and explore your interest. Still, it can also consume you and take away moments from your real life. 

That is something I am trying to balance and something that Bonny spoke about in her Instagram stories last week.  The balance between your own life and life within social media. 

So, let’s get into the questions. 

What was the device have I been using to engage with Bonny’s content and what time of day?

Over the last couple of weeks, I have been spending a lot more time on my laptop (end of semester things). I still consumed most of my social media content from my phone, but when I have been on my computer and thinking about the autoethnography task, I open up a couple of tabs and scroll through Bonny’s feed and check her YouTube. 

I would say the ratio would be 80% on my phone and 20% laptop compared to my last blog post, which was 100% on my phone. 

When I am consuming her content has pretty much stayed the same. Most of the time, its been while I am at home either in the morning or at night. Which the few occasions I have engaged whilst doing Uni work. 

I am the kind of person who thrives off routine, so I feel like my answer for each post will be very similar. 

How has her content made me feel over the past two weeks?

I can confidently say that every time I have engaged with her content this past two weeks, I have felt:

–          good about my self 

–           optimistic about my life in the present

–           one some occasions felt a little bit bored only because we don’t share all the same interest, which is natural. I do share a lot of similar interest which Bonny but with the things we don’t it tends to leave me feeling disengaged.

How did her content make me think over the past two weeks?

Bonny’s content got me thinking over the last couple of weeks. Deep thinking. 

I thought out my life, where I am now, where I want to be, what I can do to get where I want to be, what makes me happy, what makes me feel down, what I can do to change those negative feelings—a lot of deep conversations with myself that were needed. 

What actions did I take after consuming her content over the past two weeks?

 I have been as engaged with social media in the past two weeks. Four weeks ago, my average screen time was around 4 hours daily this past week; it has been an average of 2.5 hours daily. 

I’ve noticed myself rather than clicking through to other pages or accounts she has mentioned or tagged. I’ve seen myself take in her content and then step away and be more present at the moment. Is this because she spoke about mental health this week and how part of her morning routine is taking time away from technology to connect with nature and herself? Or is this because I noticed myself being too consumed by social media? I think it’s a mixture of both. I follow Bonny for a reason, to impact my life in a positive way and over the last two weeks she has done this. 

It’s interesting to me that a person who makes a living off people engaging with her content is encouraging people to disconnect and reconnect with their thoughts and with nature. 

So, to put it all together.

Social media Influencer Bonny Rebecca over the last two weeks has made me:

FEEL:  good about myself and the way I live my life, and at times a little bored based on the topic I am not interested in. 

THINK: Her content made think a lot about my life an where I am and where I want to be. 

ACT: be more present in the moment and focused disconnect from technology.

For PART THREE…. “The Conclusion” in my series, CLICK HERE to learn about my findings so far from my Auto ethnographic research of Bonny Rebeccas content.

Lucy xx

Lifestyle influencer BONNY REBECCA…… THE SERIES

PART ONE…. THE DISCOVERY

@bonnyrebecca

It is coming to end of mid-semester break, and like many other Uni students over this time I have had more time than I usually do to spend time scrolling through my Instagram feed and catching up on my favourite YouTube videos. It is also the perfect time to start my series of blog posts broken up into two-week blocks.

So, before I get into things, I should explain what my blog series is based on.

I will be exploring the content created by lifestyle influencer Bonny Rebecca through her two leading social media platforms Instagram and YouTube. Documenting my own personal experience when consuming her content and how it makes me think, feel and act.

Over the past two weeks, Bonny has only uploaded one video to her channel, but it’s a goodie. I would highly recommend watching if you want to feel warm and fuzzy.
And was actively posting Instagram stories daily.

So to start off.

What was the device have I been using to engage with Bonny’s content and what time of day?


For the past two weeks, I have used my iPhone 8plus to consume her content. I engaged almost every day with her content except for two days when I went home to visit my family.
What time I consume her content ranges from day to day.

  • On a workday, I engage on my break and of a night when I am winding down.
  • On my days off its usually in the morning and then again at night when I am winding down.

How has her content made me feel over the past two weeks?

It has been a bit of a mixture, to be honest. 90% of the time, Bonny’s content uplifts me and inspires me to be better and do better. However, on occasion, I do find myself comparing my life to hers, and that isn’t very healthy. It’s something that I notice I do, and when I do, I try to change my behaviour.
For example, Bonny latest YouTube video was a vlog of her Camping trip with her best friend, Emily. Her cinemaphotography, music choices, activities, and topics made me feel warm and wholesome. I caught myself smiling at certain moments throughout the video. These feeling bring me to my next point.

How did her content make me think over the past two weeks?

Bonny often speaks her thoughts on her Instagram stories, and when she does this, it often gets me thinking about all sorts of things. For example, she recently spoke about beauty standard and how over the year’s women change and manipulate their bodies to comply with society standard of beauty. For example, 10 years ago, eyebrows that were considered beautiful for wafer-thin and now for it to be considered beautiful they need to be thick. She spoke about how one can never win in the eyes of a society that everyone should embrace their own bodies and that everyone is beautiful and unique.
Not only did it uplift me and empower me, but it got me thinking about the society beauty standards and how damaging it can be especially in today’s society social media so accessible to young impressionable men and women.

What actions did I take after consuming her content over the past two weeks?

After consuming her content in particular her camping vlog, I started researching camping grounds close by, checking my calendar on my phone to look up potential dates that could work if I wanted to go camping. I actually walked down-stairs into the garage and started looking through all my camping gear. When engaging with her stories, she recently did many stories that included polls based around preferences, and I participated by adding my personal opinion out of the options.

For PART TWO…. “The Patterns” in my series, CLICK HERE to learn about the next phase of my Auto ethnographic research of Bonny Rebeccas content.

Lucy xx

Project Pitch…

For my ethnographic research project, I will be examining the impact lifestyle influencers have on their followers/subscribers. In particular, my own experience. As Lundstrom (2020) states “A Field site is not a physical nor virtual, but rather your lived experience within its network”. I have chosen this direction as I have a strong interest in the influencer culture and the content they create. I dive headfirst into that world and have a better understanding of how lifestyle influencer makes me Think, feel, and act.

This research will be relevant to people in the social media marketing world due to the rise of influencer marketing over the last five years. As exploring the consumer’s behaviours is a critical tool in strategic research for anyone in the marketing industry to get a better understanding of their target audience.

Bonny Rebecca seemed to be an excellent fit for my chosen topic as I already consume her content daily and have a strong connection with the values she portrays and the type of content she creates.

My Ethnographic research project will consist of a series of blog post (hopefully weekly) discussing

  • what I have consumed
  • How I consumed it
  • How it made me feel
  • What It got me thinking about
  • What actions I took after consuming her content.
  • Etc.

I will also take make a conscious effort to make sure all of my notes and blog post are ethically sound and don’t cross any boundaries. Although I am only documenting my own personal experience, I will have to be aware when referring to Bonny Rebecca that the information I am sharing does not cross any ethical boundaries.

By the end of the investigation, I am hoping to have a series of Blog post with observational research-documented. I am curious if I will find a typical pattern of the behaviours. Or if every week if different.

Hope you enjoy my pitch….

until next time

Lucy xx

Reference List

Lundstrom, M and Lundstrom, T.P, 2020, Podcast ethnography, International Journal of Social Research Methodology.

Research and ethics… better to be safe than sorry

My research will be an autoethnographic observation into my own experience interacting the content of the lifestyle influencer Bonny Rebecca. But before I get started, I need to make sure I’m doing everything above board and ethically sound. Autoethnography is described as “an emerging qualitative research method that allows the author to write in a highly personalized style, drawing on his or her experience to extend understanding about a societal phenomenon” (Wall, 2006, pp.1).
Before I delve into my qualitative research, it is essential to gain insight into other academic research on similar topics to reiterate my concept and further my thinking into the world of social media influencers.

A social media influencer, in a sense, is branding themselves and sharing personal information about themselves and their lives to make an income. The brand they are promoting is themselves. Gluskman (2017) article “the rise of social media influencer marketing on lifestyle branding” (that was a mouthful) Is an excellent source which explores how influencers build their brand and how they communicate.
His findings indicate that by enhancing their relationships with their followers. By two-way communications and their authenticity, it boosts their brand and marketability as well as building a stable relationship with their followers.

Ethical issues

For my ethnographic research project, I won’t be interviewing anyone I will just be documenting my own experience engaging with my chosen topic of Bonny Rebecca as a lifestyle influencer. However, I still need to be aware and cautious of the way I go about documenting my sourced information to unsure that is ethical sound and follow ethical guidelines. And this is something I will continuously monitor throughout my research project.

Until next time

Lucy xx

Reference List

Glucksman, M 2017, ‘The Rise of Social Media Influencer Marketing on Lifestyle Branding: A Case Study of Lucie Fink’, Elon Journal of Undergraduate Research in Communications Vol. 8, No. 2, pp 77-86

Wall, Sarah (2006) An Autoethnography on Learning about Autoethnography, International Journal of Qualitative Methods 5 (2).

Planning my approach… The Research methods

For my ethnographic digital artefact, I intend on doing further research into my field site of Bonny Rebecca as a lifestyle influencer. For my ethnographic research, I want to focus on the impact social media influencer such as Bonny Rebecca can have on their followers by how their followers such as myself think, feel and act whilst consuming their content. Marvasti (2014, p.355) describes Ethnography as “a researcher observing and recording human behaviour in a particular setting (often referred to as ‘the field’).” And that is what this next stage of my research entails.


Influencers tend to have both positive and negative effects on their followers (differs from each individual). I’m not going to lie I have compared myself to others when scrolling through Instagram it’s not the healthiest, but it happens, I’m human. However, over time I have learnt only to follow people that lift me up and make me feel and be a better person. I still catch myself from time to time doing it, but defiantly more conscious of it now. I think it is essential to have more of an insight into the behaviours of the people who influencer and the impact it can have.

My research findings will be useful to social media marketing companies as well as people who aspire to become an influencer themselves. In Marketing, it is crucial to understand your target market and their behaviours to successfully brand your product to the right market through social media. And as for aspiring influencer by studying a lifestyle influencer, it will gain insight into what and how they can connect and grow their following.

My Research Plan

Over the next seven weeks, I intend to further my understanding of the influencer culture of Bonny Rebecca to gage how, as a follow, her content makes me feel, think and act. Dawson (2002, p. 107) explains that “In participant observation, the researcher immerses herself into a community, culture or context.” And that is what I plan to do.

  • Engage daily with her social media platforms: Instagram stories, live videos, check for her weekly YouTube videos.
  • Document how every time I engage with her content how I feel, think and act when consuming her content.
  • Check comments on her posts to see how others respond and engage with her content.
  • Check her tagged photos weekly to see what she is tagged in and who repost her content.
  • Document who she collabs with and which brands she mentions and topics she discusses.
  • Create my Digital artefact based on my findings

Research Schedule 

This is rough plan for the steps I will be taking to gather the relevant information needed to complete my ethnographic research. 

until next time

Lucy xx

Reference List

Dawson, C, 2002, ‘How to Carry out participant Observation, in practical research methods A User-Friendly Guide to Mastering Research Techniques and Projects’, How to books: Oxford, pp. 107. 

Marvasti, Amir B, 2014, ‘Analysing Observations’, the SAGE Handbook of Qualitative data Analysis, Uwe Flick editor, SAGE: Los Angeles, pp. 355. 

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